Nour Hashem
About Haus Creative
Creative thinking. Strategic direction. Meaningful connections.
Haus Creative is an independent boutique consultancy founded by marketing and communications consultant Nour Hashem, bringing brands, talent and ideas together through creative strategy and hands-on execution.
Working across fashion, beauty, lifestyle, hospitality, wellness, travel and F&B, we specialise in influencer marketing, talent casting, creator partnerships, PR, communications, content and digital campaigns.
From finding the right talent and shaping compelling brand stories to developing campaigns that connect with the right audiences, we combine industry insight, creative instinct and a hands-on approach to help brands make their mark.
With an international outlook and a strong understanding of the GCC market, Haus Creative works with brands looking to build meaningful visibility, create genuine connections and make an impact.
MEET NOUR HASHEM
The Person Behind the Perspective.
Nour Hashem is a marketing, talent and communications consultant with 13+ years of international experience bringing brands, people and ideas together.
With a passion for fashion, beauty, lifestyle and culture, her work spans influencer marketing, talent casting, creator partnerships and integrated brand campaigns. From discovering the right faces and voices for a brand to developing creator-led campaigns and supporting international market entry, Nour brings together creative instinct, strategic thinking and a genuine understanding of what makes people connect with brands.
Her experience spans markets including the UAE, UK, Egypt and US, working across beauty, fashion, lifestyle, travel and luxury hospitality. She has also played a role in bringing international brands into the UAE market through influencer-led campaigns, local talent partnerships and culturally relevant storytelling.
Before expanding into the world of creator marketing, Nour built her career across luxury hospitality, leading communications, brand launches and partnerships for internationally recognised names. Her work has included pre- and post-opening hotel launches, restaurant concepts and lifestyle campaigns across Europe and the Middle East.
Recognised on Hotelier Middle East’s POWER List 2020: Women in Hospitality in the Middle East and North Africa, Nour has also been featured in publications and media platforms including Time Out Dubai, What’s On Dubai, Ahlan! Magazine and Al Arabiya FM.
At the heart of it all? A love for great stories, interesting people and brands that know how to make an impression.
Our Philosophy
We believe great brands are built on more than visibility. They’re built on stories worth telling, people worth connecting with and ideas that leave a lasting impression.
Our approach combines creative thinking, industry insight and genuine relationships to create campaigns that feel relevant, resonate with audiences and move brands forward.
What We Believe In
- Creativity with purpose. Ideas that capture attention and have something meaningful to say.
- People make the difference. The right talent, partnerships and connections can transform a campaign.
- Authenticity matters. We believe in storytelling that feels natural, relevant and true to the brand.
- Details make the difference. From the first conversation to the final delivery, every detail counts.
24/7
Always in tune with creators, content & culture.
% Positive Sentiment
Projects Completed
Pieces of Coverage
Having worked with Nour in the multinational tourism and hospitality sector over the last five years in my capacity as lifestyle editor in Dubai, I feel three words perfectly encapsulate her attitude to any task: dedication, diligence and dexterity. Nour’s exemplary multilingual handling of her brands’ public relations, communications and event coordination, among other activities, make her an ideal candidate for any project.
- David Light Senior Editor, Khaleej Times, Dubai, UAENour is a highly energetic personality and her high spirits and Charm is contagious. She was an integral team member with marketing at Le Meridien Dubai complex and the was the main drive behind the successful PR stories and media activations. Very result oriented and her commitment towards success will definitely take her to greater heights. She showcased excellent people skills job knowledge and I wish her all the very best in all future endeavours.
- Kiran Kumar Cluster Director of Marketing, Marriott International, Doha, QatarI had the opportunity and the pleasure to work with Nour in Abu Dhabi at Yas Viceroy. Nour is a self-driven and reliable person, she is very proficient in her field and passionate about it! Nour is a great marketing and PR person, all the elements needed are distinct, punctual, polite, helpful, experienced, filled with ideas and stacks of enthusiasm. She works greatly well under pressure and has always been approachable and supporting her team. I am sure that Nour is an asset for any project and any team to join.
- Marija Cerovak Convention Services Manager, W Barcelona, Spain